At WKND, brands are people.
Archetypes are universal symbols, patterns, or themes deeply embedded in our collective unconscious, representing fundamental human experiences, emotions, and characters.
Archetypes provide insights into aspects of a brand’s personality and behavior. They are powerful tools for storytelling, enabling brands to create meaningful and relatable experiences that resonate with their target audience.
At WKND, we identify your archetypes and assign them to your brand, creating a personality profile and framework. Archetyping your brand offers flexibility in marketing while remaining on brand at all times. The best brands in the world have personality, does yours?
Play your cards right.
Discover your brand personality.
The Triad Method:
Primary + Secondary + Undertone
The Triad method blends three distinct archetypes together, creating a unified and authentic brand identity that resonates with its target audience.
This method strikes a balance between consistency and adaptability, helping brands connect with consumers on a deep level while remaining relevant and competitive.
E.U.N.O.I.A. (Beautiful Thinking)
E.U.N.O.I.A. (Beautiful Thinking)
It’s time to start thinking beautifully…
EUNOIA (beautiful thinking) merges branding and marketing into a unified strategy. "EUNOIA" is an acronym for Elements, Understanding, Narrative, Opus, Ism, and Archetype. It has all the components needed for a brand to marry its identity to its marketing, allowing for brand consistency and supporting flexibility in marketing.
ANTHOS
A Growth Strategy
Let’s Grow Together.
Anthos is a growth strategy that draws inspiration from botany to foster sustainable expansion and lasting success.
What is your Brand Strategy?
If you play your cards right, you’ll never lose your hand.
If you play your cards right, you’ll never lose your hand.